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Special Announcement: BeanCon21

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The U.S. Dry Bean Council is hosting the first ever global dry bean conference, bringing together dry bean buyers and stakeholders from all over the world.
 
Due to ongoing COVID restrictions, BeanCon21 will be a virtual experience. While USDBC would’ve loved to meet in person, the organization is excited about the opportunity to connect virtually and share the exciting innovations happening in the U.S. and global bean industries with an even broader audience.
 
BeanCon21 is a forum focused on bean innovation, trends and the future of food. In addition to innovative plenary sessions, BeanCon21 will feature opportunities for private business meetings, networking, chef presentations, harvest highlights and more. Check out the agenda.

Dry Bean Value Proposition Study Results

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In March, the U.S. Dry Bean Council commissioned a research project designed to identify the value proposition of U.S. dry beans. This is a critical part of the global marketing strategy to help define and tell the story of what makes U.S. dry beans stand out. This information will be incorporated into future marketing plans. 
 
Consumers in Spain tend to display the strongest recognition scores of the various types of beans. Overall, beans are perceived to be versatile, as they are used for many different occasions in each of the EU countries. In Spain and France, they are used as an entrée/in the center of the plate. The UK scores highest “as an ingredient to use in everyday home-cooked meals”, as well as “a healthy addition to their diet/meals”.
 
Get the full details here.

New USDBC Staff Join Global Programs

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On January 1, Alexander Rowlatt and Russell Patten of Grayling took over the role of representing the U.S. Dry Bean Council in Europe, the Middle East and North Africa. Based in Brussels and London with offices throughout Europe and the world, Grayling is a Global Public Affairs firm with a unique depth of knowledge working in European and global markets on both policy and promotional issues.