https://northarvestbean.org/wp-content/uploads/2019/06/Turkey-facebook.jpg 357 589 Red River Farm Network https://northarvestbean.org/wp-content/uploads/northarvest-bean-logo.png Red River Farm Network2019-06-05 07:56:212019-06-07 07:56:44Social Media Campaign Promotes Dry Beans in Turkey
Social Media Campaign Promotes Dry Beans in Turkey
With support from the USDA Foreign Agriculture Service’s Agricultural Trade Promotion program, the U.S. Dry Bean Council kicked off a social media campaign in Turkey. The goal is to educate Turkish consumers about all dry bean classes grown in the United States and increase U.S. exports to Turkey. Although they consume dry beans virtually every day, few Turkish consumers know that the U.S. is a major supplier of dry beans.
The campaign features recipes and weekly meal plans on Facebook and Instagram, the two largest social media platforms in Turkey. A second component of the program is the creation of a Turkish-language website to provide consumers with information regarding the types of dry beans that the U.S. has to offer, as well as the health benefits.