- A new staffing pattern for Latin America (not including Mexico) resulting in enhanced market coverage and in country presence.
- Global U.S. dry bean value proposition research revealing key messaging to be incorporated into future strategies.
- Analysis of the current threat to dry bean trade posed by low or zero tolerance MRLs in Vietnam as a template for future global research and recommended response.
- Ongoing work on dry bean innovation focused on bean flour and ready to eat dishes with beans, to become part of USDBC’s domestic and global promotion work.
- Enhanced global social media and PR campaigns in all programs while travel remains limited.
- Ongoing pivot to virtual trade missions for Q1 2021 with UK/EU up next.
- Final push for BeanCon21 registrations, matchmaking for business sessions, pre-production of all panels set to begin early this month.
The dry bean industry has outlined policy priorities for the incoming Presidential Administration. Resolving the ongoing trade dispute and tariffs with the EU is top of mind, along with a trade agreement between the U.S. and the UK. Hear more from U.S. Dry Bean Council Executive Director Rebecca Bratter in the latest Dry Bean Scene.
- On August 26 we hosted the first review of the Mexico dry bean crop for the Spring/Summer harvest. Subsequent webinars will be scheduled after the harvest.
- In early September we will hold a virtual trade mission to the Dominican Republic and Jamaica.
- In early to Mid September we will host a discussion on trade consultations with the United Kingdom.
- Next week we will host the first meeting of our newly formed Bean Innovation Working Group
- In the Fall we will begin a series of webinars on the U.S. dry bean harvest for our global buyers.
- There will be virtual trade missions to Central America and Colombia/Panama planned before the end of the year.
The U.S. Dry Bean Council has joined forces with the Culinary Institute of America in a new innovative to promote dry beans during the coronavirus pandemic. Get the details from USDBC Executive Director Rebecca in this week’s Dry Bean Scene on the Red River Farm Network, made possible in part by the Northarvest Bean Growers Association.
Northarvest Bean Grower – Our Mission:
NHBGA, growers representing growers through the check-off system, is North America’s largest supplier of quality dry beans. Working together to better the industry through promotion, research, market development, education of consumers and monitoring of governmental policy. Our future goals must be continued market exposure and careful monitoring of new ideas, consumer choices, and producer needs.
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