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Social Media Campaign Promotes Dry Beans in Turkey

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With support from the USDA Foreign Agriculture Service’s Agricultural Trade Promotion program, the U.S. Dry Bean Council kicked off a social media campaign in Turkey. The goal is to educate Turkish consumers about all dry bean classes grown in the United States and increase U.S. exports to Turkey. Although they consume dry beans virtually every day, few Turkish consumers know that the U.S. is a major supplier of dry beans.
 
The campaign features recipes and weekly meal plans on Facebook and Instagram, the two largest social media platforms in Turkey. A second component of the program is the creation of a Turkish-language website to provide consumers with information regarding the types of dry beans that the U.S. has to offer, as well as the health benefits.
 

Dry Bean Scene

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USDA is distributing a new round of Market Facilitation Program payments, and dry edible beans will receive a piece of those funds. Get the details in this week’s Dry Bean Scene on the Red River Farm Network, made possible by the Northarvest Bean Growers Association.

Dry Bean Council Meets with Cuban Officials

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The U.S. Dry Bean Council, along with representatives from other agricultural trade groups, met with Ambassador Carlos Fernandez de Cossio, General Director for U.S. Affairs for Cuba’s Foreign Ministry, in Washington DC earlier this month.
 
Despite the renewal of several regulations limiting trade with Cuba, Cuba remains interested in engaging with U.S. entities whose commercial activities are still permitted by regulations. Fortunately, those regulations remain favorable to agriculture.
 
For the first time, the 2018 Farm Bill included language allowing for the use of marketing funds granted under the MAP and FMD programs to conduct trade development activities in Cuba. USDBC will continue to provide updates on this opportunity as it develops.

Dry Bean Scene

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North Dakota and Minnesota dry bean growers were in Washington D.C. this week for the U.S. Dry Bean Council Fly-In. U.S. Dry Bean Council director and Webster, North Dakota farmer Kevin Regan says trade remains the top priority for the industry. Hear more in this week’s Dry Bean Scene on the Red River Farm Network, made possible by the Northarvest Bean Growers Association.