Dry Bean Value Proposition Study Results
In March, the U.S. Dry Bean Council commissioned a research project designed to identify the value proposition of U.S. dry beans. This is a critical part of the global marketing strategy to help define and tell the story of what makes U.S. dry beans stand out. This information will be incorporated into future marketing plans. […]
USDBC Completes COVID-19 Global Consumer Survey
The U.S. Dry Bean Council commissioned a study from Rose Research to better understand the effect the COVID-19 pandemic is having on consumer attitudes, perceptions and behavioral practices towards dry beans in some of our export markets. Specifically, the following areas of investigation were measured and included behavioral patterns from six months ago, currently and […]
