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Social Media Campaign Promotes Dry Beans in Turkey

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With support from the USDA Foreign Agriculture Service’s Agricultural Trade Promotion program, the U.S. Dry Bean Council kicked off a social media campaign in Turkey. The goal is to educate Turkish consumers about all dry bean classes grown in the United States and increase U.S. exports to Turkey. Although they consume dry beans virtually every day, few Turkish consumers know that the U.S. is a major supplier of dry beans.
 
The campaign features recipes and weekly meal plans on Facebook and Instagram, the two largest social media platforms in Turkey. A second component of the program is the creation of a Turkish-language website to provide consumers with information regarding the types of dry beans that the U.S. has to offer, as well as the health benefits.
 

Ag Day at the Capitol

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The Northarvest Bean Growers Association participated in Ag Day at the North Dakota State Capitol on Tuesday, March 19. This annual event recognizes the agricultural community by highlighting the crops and commodities produced in the state.
 
Megan Myrdal, director of domestic marketing and communications, represented Northarvest by showcasing a variety of products. Featured were Northarvest beans and visitors sampled bean chips with a pinto bean hummus. Click here for the recipe.