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Bean Promotional Campaigns Take Colombia by Storm

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A free trade agreement has made Colombia a market of potential for U.S. dry bean exports, as the U.S. is now price competitive. Support from the USDA FAS Emerging Market Program and Agricultural Trade Promotion Program has allowed the U.S. Dry Bean Council to launch several different marketing programs. The marketing programs are multi-media and run under two distinct campaigns, Todo con Frijol (Beans with Everything) and El Arte de Frijol – The Art of Beans. The campaigns include workshops, cooking demos, meetings with top Colombian chefs, recipe books and promotional video clips. Read more.

U.S. is Colombia’s Top Dry Bean Supplier

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So far this marketing year, the U.S. has been Colombia’s top dry bean supplier. The top bean classes shipped to Colombia are navy beans (1,045 MT), light red kidney beans (482 MT), dark red kidney beans (421 MT), small red beans (379 MT), and pinto beans (290 MT).

Currently there is demand for navy beans, small red beans, and LRKBs. Black bean prices are up from January; demand is on the rise due to the influx of Venezuelan immigrants. The cargamanto blanco bean harvest that ended in January was good quality and quantity, dampening prices and lowering current demand for cranberry beans or pinto.