Annual Global Reverse Trade Mission
USDBC hosts an annual global reverse trade mission, a flagship event to allow new global industry contacts and buyers to observe dry bean harvest, learn of new advancements in dry bean research, and meet with our growers and dealers. This year’s mission went to Michigan, North Dakota, and Nebraska September 7 – 13, 2019. The trip started in Michigan with a tour of field evaluation, receiving and processing facilities, and one on one business networking. In Fargo the participants enjoyed one on one meetings with industry representatives and spent a day at the Northern Crops Institute (NCI) to learn about the laboratory facilities and new research on dry bean ingredients. This has become an important focus of the mission as buyers in certain markets become increasingly interested in beans as snack and food ingredients.
The group also visited the Food and Nutrition Lab at North Dakota State University (NDSU) to learn more about the health benefits of dry beans. The trade mission wrapped up in Nebraska with more one on one meetings with industry members, visits to bean processing facilities, on farm harvest demonstrations, and time at the University of Nebraska to learn about dry bean breeding. Every year brings new contacts from loyal buyers, new possibilities from potential new markets and renewed interest in sourcing high quality US dry beans.