Bush’s Partners with Singer, Songwriter Josh Groban

Today, Bush’s ushers in a new era as That Beautiful Bean Co.™—starting with a much-needed replacement of the notorious bean song (“beans, beans the musical fruit…”) created in partnership with fellow bean-lover Josh Groban. “Bean Song” honors the humble, delicious and nutritious bean in a way only Bush’s can. The song drops at the same time that Bush’s brand evolution, complete with a new look and feel, rolls out nationwide.
 
Groban wrote the original song and stars in the accompanying music video, which flashes back to his childhood and progresses to a celebration of the mighty legume—and even features a cameo from his own dad on the grill.
 
“When Bush’s approached me with the idea to do something fun and musical, my first thought was how wonderfully weird it was. But I like the unexpected. And I love beans,” said Groban. “I had an absolute blast writing and singing this over-the-top song. Eat your beans, kids.”
 
In tandem with the launch of That Beautiful Bean Co. and “Bean Song,” Bush’s has unveiled a new look, website and logo. The tagline, That Beautiful Bean Co., pays homage to the brand’s “Roll That Beautiful Bean Footage” oft-memed catchphrase but contemporizes the concept for a new generation of bean lovers. The celebration of the bean continues this spring with the introduction of Sidekicks—a line of easy meal enhancers that can be used as a best supporting side, flavorful topper or mix-in.
 
“The next phase of Bush’s evolution will focus on elevating the company as a contemporary, fun-loving and playful brand while, of course, maintaining our core value of providing high-quality products— whether it’s our beloved Baked Beans or our newest product, Sidekicks,” said Stephen Palacios, senior vice president of marketing and innovation at Bush Brothers & Co. “At Bush’s, we believe the bean is beautiful and are inspired by the goodness it provides.”
 
In honor of releasing this bean ballad, Bush’s is also donating 250,000 cans of Bush’s Beans to Feeding America® to help spread even more bean goodness. This donation is an extension of Bush’s long-standing partnership with Feeding America, helping to feed people in need.
 
Learn more about Bush’s and “Bean Song” at bushbeans.com.
 
 
(Source: PRNewswire)

Final Change to Register for BeanCon21

Registration for BeanCon21 is officially open. The event is a one-stop-shop for all things dry beans, combining innovative sessions on future trends, harvest and quality updates, live chef demos and one-on-one business networking sessions in a virtual setting.
 
Other topics on the agenda include:
  • Why Beans are the Next Big Thing
  • The U.S. Dry Bean Value Proposition
  • Innovation and Trends Around the World
  • Global Culinary Inspiration
BeanCon21 will take place in three-hour blocks over the course of three days March 2 -4. Days 1 and 2 will feature the one on one meetings that participants will be able to sign up for to conduct private business sessions.
Grady Thorsgard - Harvest (black and pinto)

Dry Bean Harvest Video Released

In fall 2020, the U.S. Dry Bean Council (USDBC) captured footage of dry bean harvest to use it to tell the industry’s story. It also aids in communicating critical production and quality information with international buyers and other key audiences. USDBC partnered with teams from FLM Harvest and Torchwerks to travel around the Midwest. The photo shoots and interviews include farmers, processors and dealers from four states, including both North Dakota and Minnesota.

US Dry Bean 2020 Harvest Presentation from USDBC on Vimeo.

2020-2025 Dietary Guidelines Released

The new Dietary Guidelines for Americans have been released. Covering a five-year time frame, the guidelines, provide science-based advice that promotes health, reduces the risk of chronic disease and meets nutrient needs.
 
“We have taken the very important step to provide nutrition guidance that can help all Americans lead healthier lives by making every bite count,” said Agriculture Secretary Sonny Perdue. Health and Human Services Secretary Alex Azar added, “The science tells us that good nutrition leads to better health outcomes.”
 
One of the four main recommendations focuses on meeting food group needs with nutrient-dense foods and beverages while staying within calorie limits. Those core food groups include: grains, half of which are whole grain; low-fat dairy products; proteins, such as lean meats, poultry, eggs, beans, peas and lentils; fruits and vegetables; and oils.
 
Get more information on the 2020-2025 DGAs here.

Dry Bean Scene

The nutritional benefits of dry edible beans are being highlighted in the new Beans for Life campaign. Learn more from New Rockford, ND farmer Leann Schafer and “Girl Meets Farm” host Molly Yeh in the latest Dry Bean Scene on the Red River Farm Network. This program is made possible, in part, by the Northarvest Bean Growers Association.

Dry Bean Scene

The U.S. Dry Bean Council is hosting the first ever global dry bean conference, bringing together dry bean buyers and stakeholders from all over the world. Learn more in the latest Dry Bean Scene on the Red River Farm Network made possible, in part, by the Northarvest Bean Growers Association.

Beans for Life Campaign Launched

Molly Yeh, host of Food Network’s “Girl Meets Farm” and wife of a dry bean farmer, has announced a new partnership with Northarvest Bean Growers Association, launching their national “Beans for Life” campaign. Over one half of the United States’ dry bean production coming from North Dakota and Minnesota, where Molly Yeh and her husband raise navy beans.

“As an avid bean lover, and wife to a bean-growing Minnesota farmer, I am energized around the idea of giving one of my favorite foods their big ‘moment,’” said Yeh. “Our hope is that we can help educate and inform others on the health and wellness benefits of eating dry beans through simple, easy recipes — that also happen to be delicious.”

Yeh added, “As a farming family, it’s important to me that I help educate consumers on where their food comes from, and the many benefits we can enjoy thanks to the hard work and dedication from farmers like my husband.” 

“With many families spending more time at home, juggling distance learning and adapting to the changes that the pandemic has brought us, we all need a little help these days menu planning,” continued Yeh. “Beans are a great food to integrate easily into your meals to ensure they’re healthy without having to break the bank. Plus, beans are fun and so full of flavor.”

The “Beans for Life” campaign was created by Northarvest Bean Growers Association, a farmer-led coalition representing North America’s largest supplier of dry beans, to raise awareness and create a positive narrative around the health and wellness benefits of consuming dry edible beans.

With the intention of helping to educate and engage consumers, the “Beans for Life” campaign will provide consumers with easy ways to incorporate dry beans into their favorite recipes, tips for preparing and maximizing the flavor profiles of beans and the many health benefits that beans offer when properly integrated into your diet.

Research continues to show that regular bean consumption provides a variety of health and overall wellness benefits. Numerous studies indicate that frequently eating beans as a part of a healthful diet may reduce risk as well as aid in management of many chronic diseases. 

Incorporating ½ cup of dry beans, such as pinto, cannellini, kidney or black beans, into your daily diet can: 

  • Increase your life expectancy
  • Fight cancer
  • Prevent heart disease
  • Combat obesity
  • Prevent and manage diabetes

Additionally, dry beans are full of antioxidants, are good sources of protein and fiber, and are naturally fat-free, sodium-free, and cholesterol-free. Many types are also good sources of potassium. 

Dry Bean Value Proposition Study Results

In March, the U.S. Dry Bean Council commissioned a research project designed to identify the value proposition of U.S. dry beans. This is a critical part of the global marketing strategy to help define and tell the story of what makes U.S. dry beans stand out. This information will be incorporated into future marketing plans. 
 
Consumers in Spain tend to display the strongest recognition scores of the various types of beans. Overall, beans are perceived to be versatile, as they are used for many different occasions in each of the EU countries. In Spain and France, they are used as an entrée/in the center of the plate. The UK scores highest “as an ingredient to use in everyday home-cooked meals”, as well as “a healthy addition to their diet/meals”.
 
Get the full details here.

Recipe: Baja Quesadillas

Add some protein and nutrition to the traditional Mexican-food favorite with a tasty quesadilla recipe with beans! Using both black and pinto beans, and even zucchini, this quesadilla recipe is chock-full of healthy foods and bold flavors.
 
Ingredients
  • Vegetable cooking spray
  • 1 medium zucchini, cut lengthwise in half, sliced
  • 1 cup sliced onion
  • 1 teaspoon minced garlic
  • 1 small jalapeqo chili, minced
  • 1 teaspoon ground cumin
  • 1 15-ounce can, rinsed and drained, or 1 3/4 cups cooked dry-packaged black beans
  • 1 15-ounce can, rinsed and drained, or 1 3/4 cups cooked dry-packaged pinto beans
  • 1 cup chopped tomato
  • 1/2 cup finely chopped cilantro
  • Salt and pepper, to taste
  • 12 tortillas (6-inch)
  • 3/4 to 1 cup (3 to 4 ounces) shredded four-cheese Mexican blend or reduced-fat four-cheese Mexican blend
  • Salsa, as garnish
  • Sour cream, as garnish
Directions
  1. Preheat oven at 450 degrees.
  2. Spray large skillet with cooking spray; heat over medium heat until hot. Sauté zucchini, onion, garlic, jalapeno chili and cumin until crisp & tender, about 5 minutes.
  3. Add beans to side of skillet; coarsely mash about half the beans. Mix beans, tomato and cilantro into onion mixture and cook 1 to 2 minutes.
  4. Spoon 1/3 cup mixture on one side of each tortilla and sprinkle with 1 1/2 tablespoons cheese. Fold tortillas in half and spray both sides with cooking spray.
  5. Bake on cookie sheet until browned and crisp, 5 to 7 minutes, or cook in large skillet over medium heat until browned, 2 to 3 minutes on each side.
  6. Garnish quesadillas with salsa and sour cream.
 
Hungry for more? View all recipes from the U.S. Dry Bean Council here.

Recipe: Mexican Black Bean Pizza

This black bean pizza recipe tops any you’ll find at a pizza joint. Packed with flavorful salsa, spinach, cilantro and cheese, this is a must-bake black bean pizza recipe and well loved by the whole family!
 
Ingredients
  • 1 10-ounce Italian cheese-flavored thin pizza crust (such as Boboli)
  • 1 15-ounce can, rinsed and drained, or 1 3/4 cups cooked dry-packaged black beans
  • 2/3 cup onion, chopped
  • 1 teaspoon ground cumin
  • 1 teaspoon chili powder
  • 1 garlic clove, minced
  • 1/2 cup bottled salsa
  • 1/2 (10-ounce) package frozen chopped spinach, thawed, drained, and squeezed dry
  • 2 tablespoons chopped fresh cilantro
  • 1/2 teaspoon hot sauce
  • 1/2 cup (2-ounces) reduced-fat sharp cheddar cheese, shredded
  • 1/2 cup (2-ounces) Monterey Jack cheese, shredded
Directions
  1. Preheat oven to 375 degrees.
  2. Place pizza crust on a baking sheet; bake for 5 minutes or until crisp.
  3. Using a fork mash beans; combine beans with onion, ground cumin, chili powder and garlic in medium bowl, stirring to combine.
  4. Spread bean mixture over crust, leaving a 1 inch border.
  5. Spoon salsa evenly over bean mixture; top with spinach and cilantro. Drizzle with hot sauce; sprinkle with cheeses.
  6. Bake at 375 degrees for 15 minutes or until crust is lightly browned.
 
Hungry for more? View all recipes from the U.S. Dry Bean Council here.