ADM has released its annual list of global consumer trends. Plant-based lifestyles are one of the eight key trends mentioned. “A flexitarian approach to eating has become mainstream as consumers look to functional, wholesome, plant-based nutrition.” The ADM report said alternative proteins will likely account for 11 percent of the total protein market by 2035. “This is being fueled, in part, by COVID-19, which has accelerated interest in plant-based, as a health-forward alternative for consumers who are paying close attention to their body’s nutritional needs.”
