A free trade agreement has made Colombia a market of potential for U.S. dry bean exports, as the U.S. is now price competitive. Support from the USDA FAS Emerging Market Program and Agricultural Trade Promotion Program has allowed the U.S. Dry Bean Council to launch several different marketing programs. The marketing programs are multi-media and run under two distinct campaigns, Todo con Frijol (Beans with Everything) and El Arte de Frijol – The Art of Beans. The campaigns include workshops, cooking demos, meetings with top Colombian chefs, recipe books and promotional video clips. Read more.
